In the brink of new technologies and huge demand & continuous supply, e-commerce has taken the world with a storm. The brick & mortar world is getting high challenges by e-commerce businesses. From the convenience of online shopping on-the-go to easy payment methods, e-commerce has so many advantages over brick & mortar industry but it also faces so many complications due to some factors. And one of the biggest factors is appealing product images. People definitely need to see the product they are going to buy or onto which they are spending their wealth.
“Product information should start with strong imagery as part of the shopping experience” because the buyer cannot physically touch the online product but the strong positioned image can satisfy the buyer’s questions.
Online marketers put their main focus on product images to convey the specifications and attract potential buyers. They opt for professional photo editing and photoshoots as an effective marketing and advertising strategy. Still, if you have doubts about putting so much over e-commerce product images, we have strong reasons why product image editing is essential to the success of e-commerce sites:
To Position Brand’s Image
If you want your business to a position at the pinnacle of the online market, you ought to reflect your website’s image as trustworthy. Broken images, low resolution, blurred ones, non-sense backgrounds, untrue product colours on photo and etc. can mislead the trust factor of your buyer. The quality will severely hurt the performance of your online businesses.
Good quality product images in e-commerce also boost the traffic of potential customer’s along with their trust and confidence.
Because Customers Can’t Touch Your Product Physically
The major advantage of the brick & mortar industry over e-commerce business is that the customer can touch the product physically. But not so difficult in case you have a store full of high resolution and edited images on your online shopping website. True indeed, good photos influence the buyers by making them fully understand about the product(s) before they buy.
The product images make sure that the product specifications, product descriptions and other details ally with the product itself.
Generate Leads & Traffic
For every e-commerce platform, the primary goal must be to generate high ROI or sales rate. Not just making huge profits, but a wise website merchant will also think of the future. Word of mouth plays a great role here through right and good product images. High quality edited pictures of your products magnetise a huge number of potential visitors that can be easily converted into buyers. If your product image quality is good, people will most likely trust you and buy your products.
Affects The Bounce Rate
The raw or unedited images appear dull and dark and thus need photo edits that include corrections, background changes, adjusting brightness, sharpness and contrast and a lot more things.
“A poor product image on your website may send the wrong message to the buyer”
A website with bad images receives a high bounce rate of traffic whereas high-quality images grab high conversion rates.