One of the biggest issue that most of the sellers or platforms face is that many of their customers skip buying their product after visiting the product page. This raises a big question – what could be possible hurdles?
There are can be multiple reasons for skipping the products without making any purchase. They are may be disinterested in your sale’s item or the product description is not so catchy, the product specifications are not just and etc. But if we talk about product copywriting, they can mould the whole scenario dramatically and a good copywriting has the potential to convince your customer to make a purchase. Let’s check out about what the surveys say about the statistics of abandon carts:
The top reasons for 90% of cart abandonment are due to:
• Prices - 61%
• Delivery time - 33%
• Ineffective product descriptions - 30%
According to the reports, in 2017, around 40% of online eCommerce customers returned their products due to inaccurate product information.
Let’s eradicate this issue with rock-solid copywriting tips that can convince your customer and help maximise the conversions:
Flowery Language Can Bring Cynicism
We all are same in some or other ways and we become sceptical when someone speaks too much of a sweet language with us at Day 1. Yes, it happens.
Avoid this type of mistake when a writing a copy for the product. Don’t push your customer too much by writing too much good-good about your product without particularly telling the specifications. Don’t over-glorify your product or service, there will be 101% chance of your customer being a sceptic of the product’s quality and your credibility.
In a common platform such as eBay or Amazon, same products can be seen selling by various of other sellers; at this point, write what is important and can convince your customer. Understand their problems and write the solutions that your product would be providing.
Avoid Stuffing Too Much SEO
Undoubtedly, in the world of robotics, where the search engine defines the quality of your platform or your product, SEO tactics become very important. But one thing you need to remember is that SEO can bring the customers on your platform but cannot convince them to buy the same.
Avoid overstuffing the SEO keywords in the product descriptions or blogs or specifications otherwise, it can be a total disaster. Jot down all the potential keywords along with correct information and place them suitably inside the content without messing them all.
Save Your Credibility Through Transparency
There have been multiple cases on eBay and Amazon platforms where the seller account has been suspended due to imparting wrong information or duplicate product copy and etc. Always remember that the inaccurate information to the customer and their reporting can ban your account!
To prevent such situations, deliver or upload transparent and original product description that can save your account from being suspended and lose credibility. Write them in a very transparent manner and eradicate the possibility of any type of confusion.
Upper Cases Are Evil
You also may have come across such listings where everything is in caps or upper cases. This format is genuinely and theoretically wrong in eCommerce platforms. This format:
• Meddles up with the coherence system
• Customers used to avoid reading such descriptions
• Cannot convey the emotion or meaning in the right way.
Articulate the requirement of the product, by telling them the problems that can be solved by your product and validate the purchasing.
Features Vs Benefits
In the process of buying a product, a buyer always struggles with the emotion saying ‘What if’. It will be the magic moment when you resolve such situation of your customer.
Elaborating features of a product may not completely convince your targeted customer to purchase your product but to-the-point benefits will serve the cause. The benefits can help them to compare their choices, making them perfectly rational to buy your product.